Tuesday, March 06, 2007

Blogging - John Chow Wants You to Make Money

The word out there is that there is a lot of money to be made from blogging. But you just have to know how. Well, John Chow is here to tell you all the tricks. This self-described internet mogul reports that his blog went from earning $352.94 his first month last September to $7011.05 in February of 2007. And he's not just gloating, either. He's willing to share all his secrets.

Making Money from a Blog breaks down the sources of John's revenue and links to all the little tricks that will get your blog up there in the big leagues. And like anything else, there is no free lunch. The methods that he describes take time and dedication, but the end result will at least get you a really nice lunch, the kind whose bill of $1,ooo doesn't suddenly make you feel nauseous.

However, no matter how arduously and diligently you follow the steps that he outlines, there is one basic rule that limits the number of moguls in the high-dollar blogger club: Content is Key.

Not everybody can write well, not everybody has the feel for what topics will attract a high number of visitors to a blog, not everybody has the artistic and technical know-how to make their blog visually appealing to more than just a few confederates in their particular aesthetic esoterica. That's something for which one needs talent and/or training.

For example, this blog: I already know how to write. However, my varied interests prevent me from establishing a specialized niche that reaches out to a specific sector. The appearance is fine, but it's something that appeals to my taste (which some describe as Baroque), not to a broader market. And the two hard, long weeks that I spent learning how to program in order to achieve this look were a nightmare to which I hope never to return. I don't imagine myself ever earning much from blogging. One, after all, has to respect their own limitations.

And I imagine that most people --before they invest the hundreds of hours that John's methods require-- should take careful stock of the situation. For many, blogging is just a means to socialize, propagandize and express themselves. While dollar signs are apt to shine in all of our eyes, it's important to embrace our reasons for doing things. John is definitely in it for the money. And more power to him. He does what he does well and he creates content that appeals to the masses.

I suppose that one of these days, I just might try to emulate him. But in a cool way.

No comments: